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LeBron James’ new Hennessy advertisement has resulted in a lawsuit being filed against him.
The NBA’s all-time leading scorer announced that his “second decision” was a new signature bottle, but he teased the announcement the day before, and many thought the “decision” would be a retirement at season’s end.
After the teaser video dropped, Andrew Garcia purchased two tickets for the Los Angeles Lakers’ game against the Cleveland Cavaliers — who drafted James in 2003 — for about $432 each on Ticketmaster, according to TMZ Sports.
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Los Angeles Lakers forward LeBron James on the court during Game 5 of the first round of the NBA playoffs at Crypto.com Arena. (Robert Gauthier/Los Angeles Times via Getty Images)
Garcia told TMZ Sports that James owes him for “fraud, deception, misrepresentation, and any and all basis of legal recovery.”
“I wouldn’t have purchased it if he wasn’t going to retire. Plain and simple,” Garcia said to the outlet.
According to StubHub, the average ticket price nearly doubled from $250 to $500 following the teaser video, with sales increasing 20 times in the first hour after the announcement, mostly for the team’s final home game of the season.
A representative for James did not immediately respond to Fox News Digital’s request for comment.
In Monday’s teaser, James declared the announcement would be “the decision of all decisions,” and speculation ran rampant as he is set to begin his record-breaking 23rd NBA season soon.
Last week, the 40-year-old James did not offer much clarity about his plans for eventual retirement.
Los Angeles Lakers forward LeBron James gestures during the first half of an NBA basketball game against the Denver Nuggets Saturday, March 2, 2024, in Los Angeles. (AP Photo/Mark J. Terrill)
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“I’m excited about the opportunity to be able to play the game that I love for another season,” James said Sept. 29. “However the journey lays out this year, I’m super invested, because I don’t know when the end is. I know it’s a lot sooner than later.”
James has hardly shown any signs of slowing down. In his age-40 season, he averaged 24.4 points, 8.2 assists and 7.8 rebounds. He posted 10 triple-doubles this past season — his most since 2019-20, when he won his fourth NBA championship.
After turning 40 on Dec. 30, James averaged 25.1 points per game, the most by any player age 40 or older.
Los Angeles Lakers forward LeBron James appears during the first half of an NBA basketball game against the Utah Jazz, on Feb. 10, 2025, in Los Angeles. (AP Photo/Mark J. Terrill, File)
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James became the first player in NBA history to play in the league at the same time as his son, Bronny James, who was drafted by the Lakers last summer. The two played 21 games together.
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